Department Store Jonas & Co

Designed in the „Neue Sachlichkeit“ (New Objectivity) in 1928 as a seven-storey department store with a rooftop restaurant by Jewish owners.
The concept was groundbreaking at the time: customers paid a quarter of the purchase price, received a bill of sale, and could pay off the rest in four monthly installments. The option of buying in installments was particularly convenient for the financially weak population in the nearby Scheunenviertel and the tenement buildings on Prenzlauer Allee.

In 1933, after the expropriation of the Jewish owners, the building was rented to the Reich Youth Leadership and served as the organization’s headquarters
In 1945 became the seat of the Communist Party’s Central Committee. In the late 1950s, the building was converted into the Institute of Marxist-Leninism. The extensive party archive was stored in the basement.
In 2007, a German-British investor group acquired the building and opened „Soho House“ in 2010 as a burgeoning creative membership club in the Mitte district. The original concept of the builders remains history. An architectural history that should be filmed.